Aussie Hoopla published a story on the Melbourne Tigers (read the story here) and it is exactly what the Tigers needed.
It talks about the possibility of the Tigers making it back to the NBL but the most important part of the piece was that it talked about the Tigers efforts in SEABL which is good for the Tigers because a reader who doesn’t know about the SEABL team might now become very interested.
Getting newspapers interested in the Melbourne Tigers doesn’t seem to be easy, most if not all SEABL teams get their news reported on by newspapers that are not capital city based but the Tigers being in Melbourne have to get their sports news printed by the big two The Herald Sun and The Age.
Many would think being in the city is an advantage, city papers are read by hundreds of thousands more people than what a local newspaper gets but it is of no advantage if they rarely write about you.
The Tigers do have their own website and club news is printed often particularly previews and recaps of SEABL, YCM and YCW matches and they are usually read 100+ times per piece.
The Tigers are also on Twitter, Instagram and Facebook and are steadily growing in popularity by the week.
Back to the Aussie Hoopla piece, The journey to the NBL will be complicated, the IP issue has to be dealt with and then you got the complication that the head honcho of the NBL is the same guy who took the Tigers away from the NBL three years ago.
In all seriousness, the future of the Melbourne Tigers is in so many hands, fans have to watch games at MSAC, have to comment on stories and tweet thoughts as many times a week as possible, the team has to provide results on the court and the media has to be really interested in the club.
So at the end of the day, the story published in Aussie Hoopla is something that is treasured and hopefully other publications will make their own pieces of treasure for the club and the road to the NBL gets easier.